When I first came across the MICA x UpGrad Digital Marketing program, I was honestly reluctant to even consider it. Having already enrolled in an online MBA—which, to put it mildly, hasn’t exactly lived up to my expectations—I had my doubts. I assumed it would be the usual drill: long theory-heavy modules, endless recorded lectures, and minimal interaction. The last thing I needed was another passive learning experience on my plate.
But then, out of sheer curiosity, I glanced through the program brochure. That’s when things started to shift for me. The number of live projects, hands-on exercises, and a wide range of specialisations mentioned really caught my attention. It didn’t feel like a cookie-cutter online course. Still, a part of me wasn’t convinced—after all, flashy brochures are one thing; real engagement is another.
And then came Siddharth Deshmukh Sir’s first session.
It wasn’t just a class—it was a spark. His energy, clarity, and genuine passion for the subject matter were so contagious that within the first 15 minutes, I found myself sitting up straighter and thinking, “Wait… this is different.” That single session reassured me that I had finally chosen the right path for myself—one that felt aligned, inspiring, and worth every minute.
Since then, it’s been a fulfilling journey. I’ve already learned so much—from decoding customer journeys and SEO basics to understanding campaign strategies that actually work in the real world. The best part? I’m not doing it alone. The peer group is incredibly friendly, supportive, and diverse—bringing in perspectives from different industries and experiences. The projects feel real, the feedback is actionable, and the learning is dynamic.
In short, this isn’t just another “online course”—it’s a real educational experience, and honestly, one of the best decisions I’ve made in recent times.
